No formaldehyde. No glyoxylic acid. A complete professional protocol with fully transparent INCI, four-language labelling, and volume ready to ship.
For importers, distributors and salon groups across Europe and the GCC.
Every salon receives the full working protocol, timings and temperatures. The system is designed so that a stylist who has never used it can deliver a correct result on the first head.
A 9.3 pH clarifying wash that lifts the cuticle and removes residue so the active can reach the fibre evenly.
Gel texture for natural, untreated hair. Reduces frizz and delivers a natural fall without stripping the fibre.
Cream texture for coloured, bleached or previously damaged hair. Restorative bias, gentler on compromised fibre.
Violet additive blended into the smoothing step for blonde and lightened hair, neutralising warmth as it processes.
Each series ships as a complete kit in a branded bag. The salon sells the maintenance regimen at the chair on the day of the service ג€” the highest-conversion moment there is.
Deep repair and structural recovery for hair that has been through a chemical service. The default recommendation after every smoothing treatment.
Intense moisture retention and shine. Sold as the premium daily regimen, and to clients who want the results without having had the service.
Before
After
Before
After
Glyoxylic acid replaced formaldehyde across the category. It is now under formal review at EU level, and one national authority has already told salons to stop using it.
The French national agency for food, environmental and occupational health safety concluded it was highly probable that glyoxylic acid caused reported cases of acute renal failure. It advised salons and consumers not to use these products, and advised businesses not to sell them.
Stakeholders are asked to submit scientific evidence on the safety of glyoxylic acid in hair straightening products.
The Scientific Committee on Consumer Safety is formally mandated to assess whether concentrations of up to 16% can be considered safe, or to establish a maximum safe concentration. Dossiers are due by 5 May 2027.
Not because we reformulated ahead of the review ג€” because the system was never built on either ingredient. There is nothing in our catalogue exposed to the outcome.
If you distribute smoothing products in Europe, you are holding inventory whose regulatory status will be decided by May 2027. A compliant alternative is not a nice-to-have this year. It is a continuity plan.
A distribution line only holds if the salon makes money on it. Ours does ג€” which is what keeps reorders coming without you having to push.
One bottle of Number 0 or Number 1 covers seven to eight full heads under the standard protocol.
Against typical European smoothing service pricing of ג‚¬150ג€“400, the product represents a small fraction of what the salon charges.
Each kit is built to roughly double at retail, giving the salon a second margin on the same client on the same day.
Distributor pricing, volume tiers and indicative margin modelling are shared on request, tailored to your market and order profile. Territorial exclusivity is available for partners who commit to volume.
Request pricing and samplesNo production bottleneck. Pallet and container orders are supplied without lead-time negotiation, and repeat orders are not queued behind other markets.
We support your local seminars directly ג€” working protocols, timing and temperature charts, and training material your team can deliver to salons in your territory.
Every unit already carries English, Arabic, Russian and Hebrew. No relabelling step, no separate print run, no delay between landing and selling.
We would rather have one committed partner per market than five competing ones. Exclusivity is on the table from the first conversation.
Capelli has manufactured professional hair cosmetics for over twenty years. Fibroseal is the export-ready line, established and selling through salons in Israel.
Pre-treatment, two smoothing formulations, a blonde additive and two aftercare series. One supplier covers the full chair-to-home journey.
Transparency is unusual in this category, and that is precisely why we lead with it. You can read the full ingredient list before you agree to anything.
Full-size units, not sachets ג€” the pre-treatment shampoo, one smoothing formulation of your choice, the Anti-Yellow supplement, and one complete aftercare kit in its branded bag. Enough to run real heads in your own salon and judge the result properly.
Sample kits are sent at our cost to qualified partners. Commercial orders are supplied EXW Israel, with freight, insurance and import duties arranged by the distributor. We will help coordinate with your forwarder.
We set it together, against your market and your first-year plan. We would rather agree a realistic opening order than impose a number that makes the first shipment hard to justify internally.
Yes, tied to volume commitment. We work with one serious partner per market by preference rather than splitting a territory between competitors.
Discussed case by case, subject to volume. For most partners the existing Fibroseal packaging and its four-language labelling shortens time to shelf considerably.
Seven to eight full heads under the standard protocol, varying with hair length and density.
Written protocols with timings and temperatures, training material for your team, and direct support for the seminars you run for salons in your territory.
We hold no production bottleneck. Pallet and container quantities can be prepared without the lead times common in this category.
Tell us about your business and we will send full-size product to test, together with distributor pricing for your market. We reply to every qualified enquiry within two business days.